News

4 minutes read

Unveiling Chift’s new brand identity

More than a new look

Over the past two years, we’ve collaborated closely with our clients to develop a robust and intuitive integration platform. As we partnered with top European SaaS vendors and investors, our product grew smarter and faster. Yet, we realized we hadn't shared our progress with the world—until now.

Today, we’re proud to reveal Chift’s new brand identity, a true reflection of our evolution. Our rebrand isn’t just a visual update; it highlights the value and innovation we deliver to our partners.

Our mission: unlock potential with connectivity

We want to create an impactful solution that helps companies scale by removing the complexity of integrating software and accessing financial data. We envision a future where all business software is connected to enhance companies’ performance. We believe in connecting software to elevate its value and foster partnerships.

In short, we exist to Unlock potential with connectivity.

Why we rebranded

Our rebrand was driven by two key reasons: First, our brand needed to reflect our mission and who we truly are—cheerful, approachable experts that businesses can trust. Second, our ambitions required a new website to better showcase our expanded offerings and support our future goals.

We chose this moment for our rebrand because we’ve launched many new products that deserve to be highlighted. Until now, we were too focused on creating value for our customers, but with our growth, we knew it was time to evolve our brand identity.From our start in scalable integrations, we’ve expanded to support over 60 integrations across 6 Unified APIs, including Accounting, Invoicing, E-commerce, POS, Payment, and PMS. Our accelerated development warranted a brand that aligns with our expanded scope and vision.

Introducing Syncs, Chift's "no-code" integrations

Alongside our Unified APIs, we’re thrilled to introduce Chift Syncs, a product that streamlines software integrations by automating critical workflows. With Chift Syncs, we take care of connecting your API to our Unified APIs and instantly unlock pre-built business logic data mapping interfaces for specific use cases—all without extra development or maintenance.

Here’s what Chift Syncs offers:

  • No-Code: Syncs eliminate the need for additional development.
  • No Maintenance: We handle everything from setup to ongoing maintenance.
  • Ready-Made Business Logic: Syncs come with predefined workflows, so you don’t have to build complex processes.
  • User-Friendly Mapping: Syncs include an easy-to-use data mapping interface, allowing your users to connect systems effortlessly.

Chift Syncs already cover many use cases grouped in the following Syncs:

  • Ecommerce Sync
  • POS Sync
  • Invoices Sync
  • PMS Sync
  • Payments Sync
  • Expenses Sync

Our ambition: Europe

We eliminate the technical complexities of integrations and promise B2B software companies a clear path to connectivity.

Our goal is to be present in most European countries and become the European leader in financial integrations by 2027.

Author
Alexandre Demain
Alexandre Demain

Founder Associate

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